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Casey McCourt | CEO | Clublender – Golf Gear Weekly

Casey McCourt | CEO | Clublender – Golf Gear Weekly







Backgrounder —

McCourt earned a BA in Human Biology and an MS in Civil and Environmental Engineering, each from Stanford College. He started his enterprise profession within the renewable power business, engaged on the event of economic photo voltaic photovoltaic tasks with Enfinity Company and Ontario Photo voltaic Supplier. Then Casey began, a web-based house for user-generated explanations of present occasions and developments. He turned more and more eager about peer-to-peer marketplaces, which advanced and converged with hislongtime curiosity in golf to turn into Clublender.

The McCourt Story —
I’d had a number of disappointing experiences renting at programs, even very properly appointed personal programs, that may possible sound acquainted to many golfers. Right here’s a not-so-extreme instance: I attended a bachelor celebration in Florida a few years in the past at a time once I was dwelling in California (the place I nonetheless stay and the place Clublender is headquartered). As a result of I used to be enjoying only one – not notably aggressive – spherical throughout a days-long journey, I wasn’t eager on carrying my golf equipment for your complete journey. I additionally needed to keep away from the effort of checking my golf equipment, to not point out of delivery my golf equipment and being with out them simply earlier than and after the journey. Once I arrived on the course with my buddies, the set I used to be given as a rental was…okay. I consider this as the normal trade-off for touring golfers: deliver your personal gear at monetary, logistical, and perhaps even emotional value, or don’t and pay the worth when it comes to satisfaction with the gear.

I had been occupied with peer-to-peer leases and, with corporations like Airbnb rising quickly at the moment and increasing our concepts as shoppers of what’s attainable to lease safely and satisfactorily, I conceived of an internet site the place golfers might lend their gear toother golfers in want of a set: a bit like Airbnb for golf gear as an alternative of houses. That unique concept advanced into the idea for Clublender. To make sure that our shoppers get top-of-the-line golf equipment in lovely luggage with as little logistical fuss as attainable, our enterprise mannequin has morphed over time into one the place we’re managing and sustaining a listing of top-quality gear and delivery that gear to clients.


You get up within the morning — what’s the driving ardour?

I really like working with my staff to convey innovation to a longtime business in search of methods to convey extra individuals into the sport. I take pleasure in brainstorming and implementing artistic methods in making the experiences of golfing and touring simpler. Day-after-day brings new challenges, which makes day by day totally different and fascinating.

How did the thought for Clublender originate?

I used to be and am enthusiastic about peer-to-peer marketplaces: permitting people who personal sure gadgets to lease them to people who don’t. I just like the financial effectivity of such transactions.The proprietor receives the good thing about rental revenue for an merchandise they’re not utilizing; so long as that compensation outweighs the emotional or logistical value of the rental, the transaction is value it for her or him.The renter will get to make use of one thing extra cheaply than if she or he had to purchase it. At a social degree, much less “stuff” must be produced as a result of the identical merchandise can be utilized extra typically.

Over time, a model of this concept morphed right into a market for gadgets at a better price-point — assume surfboards, kayaks, stand-up paddleboards.That concept morphed right into a give attention to golf gear, after which from a peer-to-peer mannequin to a business-to-consumer mannequin.

A part of my curiosity in specializing in golf has been my notion, based mostly on private expertise and anecdote, that the logistics of golfing whereas touring are typically far more complicated or pricey — financially and when it comes to problem — than they want be. On-course renting presents vital uncertainty about gear choice — make and mannequin — availability, and high quality relating to upkeep degree. Delivery requires vital planning, value, lack of availability of your personal golf equipment, and danger of loss or injury. Like delivery, checking is expensive, dangerous when it comes to potential loss or injury, and inconvenient.

A shopper with a set of Clublender golf equipment at a California golf course

How lengthy from idea concept to precise implementation?

I’d been significantly noodling on the idea of peer-to-peer marketplaces for at the very least a yr or two in numerous types, together with with Clublender’s co-founder, earlier than the thought morphed into what is actually the conceptual spine of Clublender’s present service. Clublender was included in September 2016 and did its first supply in February 2017.

What’s it you do this your rivals can’t do?

I consider that Clublender’s largest benefit is its give attention to customer support. Our focus has been extra on facilitating a satisfying buyer expertise, and on persevering with to pay attention and study from our clients, than on doing issues a sure approach for historic causes. Our rivals might take the identical strategy, and in some instances they could already be doing so. We’re focused on partnerships with different groups – even people who at present look like direct or oblique rivals – so long as they’re occupied with making golf-related journey simpler and extra gratifying.

Proper now you’re serving choose States within the Far West — are there plans to increase nationwide and in that case when?

We plan to increase our service space to incorporate the whole continental US quickly. We started in Los Angeles in 2016, started serving the remainder of California in January 2018, and simply began serving Utah, Nevada, and Arizona within the second quarter of 2018. We need to ensure that we will proceed to offer our clients with a pleasant expertise as we broaden, so we’re being considerate concerning the tempo of our enlargement.

How do you anticipate to deal with very particular membership wants from shoppers — some will need a particular grip and shaft sort?

Finally we would like to have the ability to present gear that’s as wonderful tuned to a participant’s preferences as that participant can assume to request. That stated, as we broaden our stock, we’re choosing gear that we expect will fulfill a lot of golfers, and we’re fine-tuning from there. We’ve launched some variety of shaft choice; we’re focused on additional creating our choices, each when it comes to make-and-model and when it comes to gear specs inside make-and-model.

Prices for the providers will probably be roughly what?

Clublender’s Callaway, TaylorMade and Titleist golf equipment are $65 to $75 for the primary day, whereas our premium PXGs are $200 for the primary day. Further days are $20 to $25 per day for Callaway, TaylorMade and Titleist golf equipment, and $60 for PXGs. We additionally supply a subscription plan for frequent golfers, which prices $50 per 30 days and provides golfers a 40% low cost on as much as 5 leases per 30 days.

Many corporations tout their means to offer customer support. Outline the time period and the way your efforts really surpass these of others within the business

To us, customer support means persistently facilitating an expertise for our clients that delights them by offering no matter emotional and logistical help we will all through the method. We need to make being at a brand new course or making an attempt out new golf gear simpler and extra enjoyable. We practice our buyer achievement reps to pause anytime they contemplate saying “you” to a buyer that includes the client having to do one thing so our reps make sure it’s not one thing we will do for the client as an alternative. Verify whether or not a course accepts deliveries of golf golf equipment? We will do this. Examine on the standing of a supply? We will do this. Clarify methods to regulate a driver head? We will do this. Our clients can choose from all kinds of kit makes and fashions on-line. They’re met at their vacation spot with the golf equipment delivered in a premium Vessel bag with a towel, ball marker, divot device, tees, and any elective equipment they’ve requested (golf balls, gloves, or rangefinders) for his or her spherical or rounds—every little thing they want for a enjoyable, relaxed day on the course.

A set of TaylorMade P790 golf equipment from Clublender

The main golf organizations — USGA, R&A, PGA of America, PGA TOUR, LPGA — are all looking for methods to draw new gamers — particularly Millennials, ladies and minorities — to the sport. For those who have been counseling them what would you advise be completed?

These organizations ought to search to decrease the barrier to entry for brand spanking new gamers and make it simpler for extra seasoned gamers to play in informal settings. Justin Thomas lately posted a video of himself with another world-class gamers having fun with a barefoot, banter-filled golfing expertise within the Bahamas; it appeared like enjoyable and the kind of exercise that golf organizations would sometimes frown upon. Facilitating, and even encouraging, rounds of fewer than 18-holes might assist extra individuals discover a place for golf of their lives. Permitting individuals to, say, skip a gap or two to get previous a congested a part of a course might assist be sure that individuals enjoying on crowded golf programs don’t really feel like they’re being herded or losing priceless leisure time.

A number of the enjoyable of golf comes from standardization, similar to evaluating scores on the identical course over time, however there are such a lot of methods to benefit from the recreation and spending an excessive amount of power trying to snuff out new and totally different approaches to the sport breeds apathy and even resentment. Golf organizations can begin by being open to new concepts, however a few of this modification might want to come from golfers themselves by demanding totally different experiences and dealing with these organizations to facilitate change. A standard query after a spherical is, “What did you shoot?” In a extra supportive and playful tradition the primary query could be, “Did you’ve gotten enjoyable?”

Greatest recommendation you ever acquired — what was it and who from?

A university good friend stated one thing to a gaggle of youngsters we have been working with alongside these strains: “Do what you need to do, in any other case you’ll find yourself doing what others plan for you.” This message was directed primarily on the youngsters nevertheless it resonated with me and nonetheless does.

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