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Asus History – Evolution Of Zenfone Flagships & Future

Evolution of Asus Flagship smartphones [Indian Scenario] - 1

Asus, the Taiwanese model has lately accomplished 30 years anniversary and is drifting in the direction of occupying a big market share in each mobiles & PC/laptops phase. The corporate’s newest flagship Asus 6z was formally launched into the Indian market lately. To determine their progress & success fee, I needed to take a look at the corporate’s historical past when it comes to launching their Zenfone flagship telephones in India. Umm…Keep in mind I did the identical for OnePlus a couple of days again?

Nonetheless, till now, Asus hasn’t occupied a big market share within the cell phone phase, and it’s true in each instances of flagships in addition to budget-end. Regardless that their enterprise has risen because the Zenfone Max Professional M1 occurred, that doesn’t actually assist to realize the objective. My level of writing this text is to elucidate the explanations in addition to speak concerning the model’s historical past. It’s additionally about wanting on the previous and showcase how the Asus Zenfone flagship smartphones have advanced. So, why late? Let’s get began.

2015: The Starting – Zenfone 2 Collection

In 2014, Asus has launched three smartphones specifically, Zenfone four, Zenfone 5 and Zenfone 6 for a worth of Rs. 6,999, Rs. 9,999 and Rs. 16,999 respectively. This transfer was made to offer a contest to the Xiaomi, which on the time was a brand new entry to the Indian market. Anyway, did you discover the collection’ names? I do know this creates confusion, however the names are adopted by a singular mannequin quantity. Nevertheless, none of them is a flagship-level telephone. So, why am I speaking about it? as a result of they have been all powered by Intel chipsets.

Zenfone 2 & DeluxeEvolution of Asus Flagship smartphones [Indian Scenario] - 1

Yup, Asus was one of many few to utilize Intel chipsets relatively than Qualcomm. Even in 2015, nearly all of Asus smartphones launched in India have been powered by Intel chipsets. Talking of which, Zenfone 2 was certainly an entry-level flagship telephone that was truly the world’s first 4GB smartphone. Yeah, it was a factor again then, and Asus was the primary to function it. I had an opportunity to check out the Zenfone 2, and to be trustworthy, it was one of many first assessment models I ever acquired from a prime model. So many reminiscences! [happy tears]. My colleague Kedar had additionally tried recording a video, and we did add on our channel.

Zenfone 2 has received good critiques and I used to be additionally glad with its efficiency, nevertheless it was completely crushed by OnePlus 2. As the previous was an Intel-chipset based mostly telephone, there was uncertainty about its efficiency on the longer run. On the opposite aspect, OnePlus 2 has the flagship chipset and was out there at virtually the identical worth. Fact to be advised, even with the deluxe version with virtually the identical specs as Zenfone 2, Asus couldn’t deal with the OnePlus 2. Then entered the Zenfone Zoom.

Zenfone ZoomEvolution of Asus Flagship smartphones [Indian Scenario] - 2

Zenfone Zoom was a strong gadget which I really feel was extra of an experimental gadget. Now you’ve seen Huawei P30 Professional, Oppo Reno, and a number of other different OEMs providing loss-less Optical Zoom. Nicely, Asus has provided a 3x optical Zoom again in 2015 itself on Zenfone Zoom together with OIS. Along with that, there was 128GB onboard storage and a microSD card slot! My colleague Jay has gone for the occasion and received himself a unit to check round. We did publish a assessment and he’s additionally just about glad utilizing it.

Even with so many constructive critiques all over the place, it hadn’t acquired a wider attraction, and it might be due to its worth i.e., virtually 38Okay. Identical to within the Zenfone 2 collection, the long-term efficiency of Zenfone Zoom was unsure because it was additionally powered by Intel chipsets. I don’t know if I can say this – Asus failed advertising a very good telephone although they dubbed it as a pocket DSLR. [Fact check – it’s not a pocket DSLR, but it was marketed as one]

2016: New Design – Zenfone three Collection

Abandoning the failures, Asus has modified the whole lot with its Zenfone three collection. This was the primary time that the corporate has moved to Qualcomm chipsets for all of the telephones as an alternative of Intel.

Zenfone three DeluxeEvolution of Asus Flagship smartphones [Indian Scenario] - 3

In all the Zenfone three collection launched at Zenvolution 2016, the Zenfone three Deluxe was the flagship telephone which was powered by Snapdragon 820/1 [a flagship chipset back then]. Simply so you already know, it was initially introduced with Snapdragon 820, and after a few months, one other variant with 821 chipset was additionally launched. Allegedly, Zenfone three Deluxe was additionally the primary telephone to function Snapdragon 821 SoC. Coming to different specs, it’s got all the things you’d search for in a flagship. It has a whopping 23MP most important digital camera sensor, 6GB of RAM, and what not, however its pricing killed it.

The 820 SoC variant was priced at Rs. 49,999 whereas the 821 SoC variant was priced at Rs. 62,999. I do know proper? Overpriced! It was the time when Google launched the Pixel collection, iPhone launched twin digital camera arrange within the 7-series, and the flagship killer OnePlus was dominating the gross sales with three & 3T. You’ll be able to learn my prime 5 greatest high-end smartphones listing launched in 2016 right here, however hey! I didn’t add the Zenfone three Deluxe there.

It was pale in clouds in simply months after the launch, however there’s one factor that I ought to undoubtedly point out within the Zenfone three collection is the Zenfone three itself. Although there are different smartphones like Zenfone three Max, 3s Max, three Laser, and so on. the Zenfone three has develop into a well-liked smartphone and could be the primary massive hit for Asus.

Zenfone threeEvolution of Asus Flagship smartphones [Indian Scenario] - 4

I do know Zenfone three just isn’t a flagship degree nor even close to to it, however it has every thing you’d look in a budget-end telephone. The second I obtained my arms on, I began loving it and made it a every day driver for nearly 2 years till I moved to Pixel 2 XL. I nonetheless have the telephone, and use it as a backup. Anyhow, talking of Zenfone three, it was introduced initially for a worth of Rs. 27,999 for a 4GB/64GB variant, however then lowered to close 13-14Okay [what I remember] after gaining large reputation. Why don’t you learn my evaluation to know why I’m praising rather a lot about this telephone?

Additionally, together with Zenfone three, the corporate has seen success with Zenfone Max too. I keep in mind receiving the thriller field that has the Zenfone Max in it.

2017: Downfall – Zenfone four Collection

I guess nobody remembers Zenfone four collection because it was an enormous failure from Asus. If there’s one factor Asus couldn’t get it’s holding an optimum price ticket for its flagship telephones.

Zenfone four ProfessionalEvolution of Asus Flagship smartphones [Indian Scenario] - 5

Zenfone four Professional has certainly acquired every little thing to be referred to as a 2017 flagship telephone. It makes use of Snapdragon 835 chipset, 6GB RAM, 128GB storage, twin digital camera [one of them is telephoto]hybrid SIM slot, and rather more. However it didn’t take off even with a pricing of Rs. 38,400. It could possibly be due to the previous design, and the competitors from OnePlus. Additionally, Asus hasn’t actually acquired a workaround with the flagship telephones, and even this had an impression on the model worth to be chosen for a flagship. Anyway, the model did noticed a marginal success with different Zenfone four selfie smartphones.

My colleague Kedar had examined the Zenfone four Selfie and the Professional, and he’s fairly glad with it. However to be trustworthy, 2017 wasn’t an enormous yr for Asus. Their earlier smartphone Zenfone Stay was additionally turned out to be a flop which truly gave the required inspiration for the Zenfone four Selfie collection. Anyhow, shifting out from this collection, one other flagship telephone that’s value mentioning from Asus that’s launched in 2017 was Zenfone AR. This was extra like an experimental telephone because it was a Venture Tango gadget. Let me break the information right here itself. Challenge Tango was lifeless in 2017 itself.

Zenfone AREvolution of Asus Flagship smartphones [Indian Scenario] - 6

Zenfone AR was truly launched between Zenfone three Deluxe and Zenfone four collection. It was one of many first Venture Tango telephones that’s made obtainable within the Indian market. The hopes on the telephone have been so excessive as AR & VR was an enormous development at the moment. Zenfone AR is powered by a flagship chipset [Snapdragon 821 SoC inside] and a whopping 8GB of RAM. In reality, Zenfone AR is allegedly the world’s first 8GB RAM smartphone!

The rationale why I favored the telephone just isn’t solely as a result of it’s a future-ready telephone that helps AR & Daydream VR, but in addition delicate modifications that Asus made to make it extra interesting. The primary is adopting the AMOLED show for the telephones. They’ve been utilizing it up to now too, however this one was particular, and it’s additionally due to introducing backlit keys for the navigation keys. Truthfully, this has been my most requested change for Asus, and it has lastly launched it in Zenfone AR. So did it bought out rather a lot? I’m unsure because the telephone prices virtually 50Okay INR. As talked about earlier than, Venture Tango was lifeless already, so the way forward for this telephone was unsure. So, I may need to dub this as a failure too.

2018: Resurgence – Zenfone 5 Collection

With probably the most difficult yr behind, Asus needs to show itself that it will probably regain the credibility within the flagship market. Then entered the Zenfone 5 collection. 2018 was the yr of ‘Notch’ telephones, and Asus has taken it to the extremes in Zenfone 5z because the notch was means smaller than the iPhone X’s. Along with that, there have been particular gestures on the ‘Notch’ space.

Zenfone 5z – The First SuccessEvolution of Asus Flagship smartphones [Indian Scenario] - 7

Talking of Zenfone 5z, it’s really an underrated flagship telephone of 2018 for my part. It was completely priced, and it was bought at lower than 30okay INR. Proper now, it was being bought at a good lesser worth with all the extra reductions and money backs, however the primary factor that I want to say is that Asus has lastly delivered a superb telephone for the right worth. Speaking concerning the pricing, it was means higher than what OnePlus often provides. Nevertheless, OnePlus telephones sports activities an AMOLED show, and Asus ditched it for apparent causes. [cost reduction]

Zenfone 5z has truly obtained each function that you simply look in a flagship telephone. It has 500nits brightest show, powered by a flagship chipset [Snapdragon 835 SoC]and runs on ZenUI which is absolutely good pores and skin. I used to be actually impressed with the telephone, and I guess you’ll respect too when you learn my evaluation. Even with the flagships from OnePlus, Google Pixel, and the Huawei, Asus was capable of sustain with the competitors, however the Poco F1 killed it [to some extent].

Zenfone Max Professional Collection

Apart from Zenfone 5z, the corporate was alleged to launch the smaller brother Zenfone 5 which I hoped to purchase, however then they stunned with Zenfone Max Professional M1. This was the very first gadget from Asus that doesn’t use the ZenUI, and on the similar time, it’s not part of Android One. This has made an enormous change within the budget-end phase which was dominated by the Redmi Notice collection. The success was continued even within the second iteration – The Max Professional M2.

Umm, is that it? Any experimental units like AR & Zoom? Nicely, there’s one and that’s named ROG Telephone.

Asus ROG TelephoneEvolution of Asus Flagship smartphones [Indian Scenario] - 8

2018 was additionally the yr of Gaming telephones as Razor, Xiaomi’s Black Shark has launched their telephones into the market. Asus has showcased the ROG Telephone and it made its entry into the Indian market in November ’18. I had an opportunity to discover the gadget even earlier than it acquired launched, and man, I beloved enjoying PUBG in it.

It’s got a tremendous show with 90Hz refresh price, powered by Snapdragon 845 SoC, and received the proprietary ROG pores and skin that basically modified the best way the telephone appears. One of the best half about gaming on ROG Telephone is it’s got Air triggers that are pressure-sensitive and may be mapped manually. Along with all these, the ROG Telephone has particular equipment that change the best way you play video games on cellular. I’ve actually loved testing it and shared the expertise in my assessment, however once more, the one factor that bothered many is its pricing. It prices virtually 70Okay. Proper after the launch, many OEMs have launched restricted version telephones of their flagships the place the specs are maxed out. I’d say, it was a daring try from Asus, and who is aware of, the subsequent ROG Telephone can be priced less expensive.

2019: The Subsequent Chapter – Asus 6zEvolution of Asus Flagship smartphones [Indian Scenario] - 9

If there’s one factor that Asus has been displaying persistently is innovation. It may be both their laptops or the telephones, you’d see a variety of design modifications, whereas the opposite OEMs are caught with the identical previous design aesthetics. After introducing a smaller notch on Zenfone 5z, the subsequent iteration, Zenfone 6 now Asus 6z is notch-less and an all display, bezel-less telephone.

In contrast to the OEMs like Huawei and Samsung who launched Gap Punch shows, Asus has adopted the rotating digital camera in its personal means. At first, the leaks advised that Zenfone 6 aka Asus 6z would additionally undertake the slider mechanism, nevertheless it turned out to be false. In some previous information, the Zenfone 6 was discovered utilizing a gap punch show too, nevertheless it was debunked as soon as it was revealed to be utilizing a controllable rotating digital camera.

Simply so you realize, the rotating digital camera was first launched on Oppo N1 nevertheless it hasn’t obtained a wider attain. Majority of the flagships in 2019 have been utilizing pop-up selfie digital camera which was launched in Vivo Nex first. Even the current flagship OnePlus 7 collection has a pop-up selfie digital camera. The individuality in Asus 6z is that the selfie digital camera rotates, and could be managed at any place. You’ll be able to say that it may be used as a periscope, and sure, the panoramas could be shot with out shifting the telephone too. No marvel why they referred to as it a Flip Digital camera. The telephone was formally launched in India for a beginning worth of Rs. 31,999 which is sort of a deal breaker. It’s priced even lesser than the OnePlus 7, however the issue I see is the Redmi Okay20 which can be launched in India within the coming months.

Anyway, we’ll know concerning the gross sales within the coming months, and I’ll attempt to replace this text.

Way forward for Asus Flagship Telephones in India

Asus all the time needs to point out innovation of their telephones, however pricing is the place they go mistaken. From final yr, with the Zenfone 5z, they proved that they will produce a tremendous telephone that’s fairly reasonably priced. In reality, priced at even lesser than the prevailing competitors. Briefly, their flagships are advanced to a stage now, that they’re going head-on-head with OnePlus and Huawei Flagships. Hoping the longer term flagships & the experimental units will assist to realize a big market share in India.

Final Up to date on Jun 21, 2019 at 6:36 PM by Vamsee Angadala

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